Actually, it’s surprising just how many employees carry out their daily work without this knowledge. Making strategy clear to all employees is often left out of communication plans, either because it’s taken for granted that teams are already in the know, or there’s a belief that they aren’t so interested in this type of topline information. Yet, knowing the direction you’re going in and being able to prioritise your own work according to the grand plan is vital to performance. And the good news is – it doesn’t have to be complicated.
The chart is a one-page document with horizontal layers:
These layers can be adapted and changed as necessary to add in other elements such as company values. Once constructed it becomes a handy document to reference and track progress at regular update meetings, to aid cross-functional communication through sharing priorities across teams, and to review once a year for changes.
Ideally, each division, department and team would have their own charts all stemming from the main company strategy (linked by company vision/mission and key strategies on the top layer). Whatever the level, the process can be used either to turn a hefty existing strategy document into an easily understood pictogram, or to start strategy from scratch.
To create a Strategy Articulation Chart at team level requires a session of dedicated away-from-the-desk time to brainstorm, and agree on, the content for the different levels.
How to schedule the strategy session for a team:
Come to think of it, why limit this idea just to business – we could all do with help keeping our New Year resolutions, and a personal chart on the kitchen notice board would be a great way to remind us of our goals and targets!
Penelope Newton-Hurley is a Communication Troubleshooter,Consultant, Trainer and Mediator
The Communication Troubleshooter helps drive engagement and performance through Emotional Intelligence and CommPassion© Communication techniques.
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